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Here Is How the Luxury Fashion Industry Is Adopting Omnichannel Retailing

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With technology making monumental advancements on a regular basis, industries all over the world are striving to keep up. And with Omni-channel retailing stepping into the world of shopping and making use of digitization to offer a seamless shopping experience, fashion houses everywhere are taking it as a challenge to provide the same level of efficiency digitally.

In simple terms, omnichannel marketing revolves around creating a unified shopping experience by combining all the channels, physically and digitally. The luxury fashion industry, amongst others, is also adapting to the omnichannel world in numerous ways. First and foremost, luxury brands are striving to remove the gap between in-store shopping and the kind that is carried out digitally by providing a seamless experience on both spheres.

Bridging the Gap between In-Store and Online Channels

Although it was once believed that digital shopping will not last long, seeing as how customers do not want to spend a hefty amount of money on something they have not experienced in person, the times are gradually changing. People have started relying heavily on online channels, even for shopping, as it gives them a thorough walk-through of what they are getting their hands on. Today people spend most of their time online, searching and reviewing a product, which also leads them to visiting the store and taking a look at the product in person. In any case, it only proves to be fruitful for the luxury brand, and the customer as well.

Emphasized Mobile Use

Moreover, another pre-conceived notion about the dependency on mobile phones also raised some doubts when it comes to the luxury fashion industry. While it was apparent how the mobile phones and Internet are heavily used to make shopping easier, luxury retailers were skeptical about whether a customer would make a grand purchase through their mobile. But gradually, luxury brands are being compelled to adapt to the influence of mobile-driven, omnichannel retailing by creating user-friendly websites with an aim to enhance the shopping experience.

Heightened Social Media Dependency

Speaking of phones, there is no denying how smartphones and social media have taken over the world. Along with the customers spending hours updating their statuses and Instagram feeds, fashion brands also strive to make their feeds stand out from the rest. Gone are the days when luxury brands considered themselves too exclusive and elite to have a social media presence. In fact, there exists an underlying competitive streak while putting forward the finest Instagram accounts. High-end brands, like Versace and Christian Louboutin, all have overly active social media accounts, which represents the brand’s overall vision and aesthetic while maintaining a cordial relationship with the rest of the social media audience.

Now we are familiar with the statuesque treatment a customer gets when they enter a luxury fashion store, and over time, the same strategies are being applied online as well. For luxury brands, placing an order is not as basic as punching in your details and conducting a transaction. Oftentimes, these brands will call you up or offer a live chat service to cater to your specific queries. All in all, omnichannel retailing is only proving to be a marvel in the shopping industry, regardless of what social sector the brand lies in.

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